Arabian Journal of Business and Management Review (Oman Chapter)
Vol 7 (1), 2018
No.
Title(s), Author(s)
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1
IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOR IN FMCG SECTOR OF PAKISTAN
Author(s): Mobeen Ashfaq and Mohammed Ali
DOI:10.12816/0041744
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2
NIGERIAN COMMUNICATION POLICY: CONCEPT, APPROACH AND EFFECTS
Author(s): Victor Emokiniovo Aganbi and Ojo, Titiloye Oyeyinka
DOI:10.12816/0041745
3
INFLUENCE OF SOCIAL CORPORATE SOCIAL RESPONSIBILITY ON BRAND EQUITY
Author(s): Muhammad Umer and Muhammad Ali
DOI:10.12816/0041749
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5
IMPACT OF BRAND COLOR ON CONSUMER BUYING BEHAVIOR WITH MEDIATION OF CUSTOMER PERCEPTION IN PAKISTAN
Author(s): Muhammad Zulfiqar and Mohammed Ali
DOI:10.12816/0041747
6
TOWARDS UNDERSTANDING MEDIA OWNERSHIP AND CONTROL IN NIGERIA: APPLYING THE MARXIST AND PLURALIST IDEOLOGY
Author(s): Oberiri Destiny Apuke
DOI:10.12816/0041748